Promote your company with a special event

Promote your company, organization or service...

Create your own special event

Now that the holidays are over and the weather is cold and getting colder, most people are looking for something to do. That makes it a great time for you to create your own promotional event.

Back in my radio days, I remember a local applicance and furniture dealer, Ruby Furniture, that did this every February.  They called it "Feb-RUBY-ary".  Kind of  a stretch when you see it in writing, but it sounded good on the air.  They'd have special sale prices on merchandise, naturally, and also games for kids to play, special prizes, and free hot dogs too.

Feb-RUBY-ary created a buzz for the store during their slow season, and the campaign brought people into the store.  The store realized a nice sales increase too.

So what's your special event going to be?  It could be as elaborate or as simple as you want.  Give it a catchy name, organize it well, and see what happens.  It need not be expensive.

For example....

• Free pancakes every morning for a week.  
• Have a professional juggler walk through town juggling down your prices.
• If your business is food related, bring samples downtown and feed the people!  Hot cocoa on a cold day would surely be appreciated.  So would a hot bowl of chicken soup!
• Similarly, you could also arrange a tie-in with a local event.  There's a Starbucks truck that gives away free coffee during our town's Christmas tree lighting. 

Put your creative thinking hat on.  I'm sure you'll come up with dozens of ideas.   Let us know what you cook up! 

For creative video and audio production that builds business come to Brown Cow Studios of Boston. 

How can we help your business grow?  Get in touch!

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