Promote your company with a special event

Promote your company, organization or service...

Create your own special event

Now that the holidays are over and the weather is cold and getting colder, most people are looking for something to do. That makes it a great time for you to create your own promotional event.

Back in my radio days, I remember a local applicance and furniture dealer, Ruby Furniture, that did this every February.  They called it "Feb-RUBY-ary".  Kind of  a stretch when you see it in writing, but it sounded good on the air.  They'd have special sale prices on merchandise, naturally, and also games for kids to play, special prizes, and free hot dogs too.

Feb-RUBY-ary created a buzz for the store during their slow season, and the campaign brought people into the store.  The store realized a nice sales increase too.

So what's your special event going to be?  It could be as elaborate or as simple as you want.  Give it a catchy name, organize it well, and see what happens.  It need not be expensive.

For example....

• Free pancakes every morning for a week.  
• Have a professional juggler walk through town juggling down your prices.
• If your business is food related, bring samples downtown and feed the people!  Hot cocoa on a cold day would surely be appreciated.  So would a hot bowl of chicken soup!
• Similarly, you could also arrange a tie-in with a local event.  There's a Starbucks truck that gives away free coffee during our town's Christmas tree lighting. 

Put your creative thinking hat on.  I'm sure you'll come up with dozens of ideas.   Let us know what you cook up! 

For creative video and audio production that builds business come to Brown Cow Studios of Boston. 

How can we help your business grow?  Get in touch!

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http://browncowstudios.blogspot.com/2013/01/promote-your-company-with-special-event.html

Best TV ad of 2012

Our vote for best ad campaign of 2012

But first...

Happy New Year to all!

All of us at Brown Cow Studios wish you a happy, safe and prosperous new year.  We hope all our friends and readers will enjoy the best life has to offer!

For us, it's been a busy end-of-year.  Thankfully, we've had many exciting projects to do. 

Now that things have quieted down a bit, we plan on getting back to our once-a-week posting schedule.  As always, if you've got any requests, let us know.

Thanks for your support! 
Fred Pagano

So... what's the best TV ad of the year?

We vote for Jello Pudding, and their Mayan apocalypse campaign that aired in late December.  Brilliant!  It had all the makings of a great campaign for TV, and with Facebook tie-ins, tweets, and all the rest, it was a great social media campaign too.  Fun, interesting, and something you just gotta talk about with your friends at the water cooler, this campaign generated tons of buzz for the cool, creamy dessert we all love. 


Here's the first of the Mayan Apocalypse Jello ads:


Of course, the world didn't end.  Was it because of the pudding?


See ya next time!

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Brown Cow Studios of Boston helps to grow business with high quality audio and video production for the web, radio and TV, trade shows and more.

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