Who's Your Betty Crocker?

People who follow this blog or our web site (www.BrownCowStudios.com) sometimes ask about our mascot, Brownie (that's her up there on the right). Why use a cow -- one who sticks her tongue out at you, no less -- to promote our studio?

The obvious answer, of course, is that we're called Brown Cow Studios, and Brownie is the Brown Cow. But she's more than that. Brownie is our Betty Crocker.

No doubt you're familiar with Betty Crocker. She's been adorning packages of General Mills cake mixes and baking products since 1921. Although she's only an artist's rendition of a typical home maker, people believe in Betty. She's one of the most well-known product spokespeople ever, whether real or imagined. Most of us assume that recipes or household tips with her name on them are good advice. Even though we know she's an advertising image, we trust her implicitly. We write to her for advice, or just to let her know we are fans.

Because Betty Crocker stands for something: Wholesomeness, family, American values, trust. Not bad for a fictitious advertising image!

So what about Brownie? What values does she embody? Well -- everybody who sees Brownie's picture smiles. That's a great place to start. Then too, in her own special way, Brownie is very cool. With her tongue sticking out at you she embodies a certain attitude of rebellion; she's hip. She's also a bit silly too, so she makes you feel good. Which, for Brown Cow Studios is the image we're looking for. Although video production and sound design is a serious business, it's a fun business too.

But most importantly, Brownie is an image people remember. That means they'll remember Brown Cow Studios too.

So... who's your Betty Crocker?


For cost-effective advertising ideas that bring in sales, get in touch with Brown Cow Studios of Boston.  Offering everything from complete creative services to professional production and media buys.